Sustainability

your order plants a tree
Ecologi Partnership

We partner with Ecologi, planting a tree for every order received. Ecologi is a platform for real climate action. They facilitate the funding of responsible tree planting around the world, tackling the biggest threat of our generation. Climate change can feel overwhelming, but all of our little steps add up and can help to make a big difference.

You can see how our Isla & Fraser forest is growing here.

sustainable baby brand
Sustainability Award

We were delighted to have our sustainability efforts recognised at the 2021 Project Baby Awards when we won silver in the 'Sustainable Baby' category.

100% organic
GOTS Certified

All of our products are made with GOTS (Global Organic Textile Standard) certified organic cotton. This cotton is produced without any pesticides or chemicals - better for your baby and better for the environment.

To become GOTS certified you have to meet a set of stringent quality standards at every step of the manufacturing cycle, beginning as far back as soil preparation. And it's not just the cotton - the labour has to meet ethical standards too. So when you see the little green label on every one of our products you can be confident that they have been made fairly and responsibly.

buy less, buy well
Loved for Longer

We believe in buying less and buying well.

We believe in creating quality knitwear in natural materials that will be treasured, and, we hope, eventually passed down through generations.

Just because they are beautiful knits does not make them any less practical - we rigorously test everything we make to ensure it can stand up to frequent washing and still look and feel as good as new.